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I will describe a terrible mistake, which I saw multiple times now where, a hreflang mistake can cost you thousands of dollars to correct.

We initiated an SEO meetup for SEO people in the Ruhr area to get together with SEO and other marketing professionals

Google again is messing up the web with undocumented parameters attached to URLs in shopping campagins. In most cases you either have a gQT parameter and/or a gPromoCode parameter.

In today’s competitive SEO landscape, basic SEO monitoring is no longer enough. In my practical and data-driven session, you’ll discover how to harness the power of Google Search Console (GSC) data within BigQuery to uncover valuable insights and enhance your SEO strategy.

Just came from the International Search Summit in Barcelona, and like the previous year, it was a truly unique event. We started with a pre-party at Semrush HQ with a stunning view from the terrace and ended with nice conversations at the after-conference drinks.

Attending conferences is one of the best ways to stay updated on the latest trends, gain actionable insights, and connect with industry leaders. Whether you're looking to sharpen your technical SEO skills, learn the latest content strategies, or network with other experts, these SEO conferences should be on your radar in 2025