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Eyüps library
Hi my name is

Eyüp Alikilic

Technical SEO

I am a SEO with a strong focus on technical optimisation for international eCommerce players.

With many years of SEO experience in technical SEO for large eCommerce businesses, I specialized in developing and implementing an efficient SEO channel architecture. My expertise is mainly focused on the intricacies of technical optimizations and the internationalization of large platforms.

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Who am I?

Eyüp Alikilic profile pic

With over 8 years of specialized experience in technical SEO, I have focused exclusively (and fortunately) on eCommerce business models, gaining a deep expertise in the technical foundations required for a successful SEO strategy. My experience spans from optimizing international eCommerce platforms struggling with complex technical challenges to scaling up existing online shops across multiple markets.

Here is my professional background.

ATP Autoteile GmbH | Swiss Automotive Group

Team Lead SEO | 2023/03 ~ now
  • Leading a team of seven SEO experts
  • Responsible for SEO strategy
  • Replatforming, Tech SEO, Content and i18n

Lampenwelt GmbH | Luqom Group

Senior SEO Consultant | 2020 - 2023
  • Focus on technical optimisations
  • Web performance, log analysis and replatforming
  • Conception of in-house SEO tools and services

Metapeople GmbH | Artefact

SEO Consultant | 2017 - 2020
  • SEO consulting mainly for enterprise eCommerce clients
  • Sparrings partner for in-house SEOs
  • QA and monitoring of relaunch projects

Slides/Videos

Heard about my talks? Here are all my slides
ISS Barcelona

International Search Summit - Barcelona | 14th Nov. 2024

My slides about discovering, processing, analysing, and managing keywords for demand recognition across multiple online stores in various countries.

  • Content SEO
  • Conference
  • Keyword Research
  • Slides
TechSEO Summit

Tech SEO Summit - Hamburg | 17th Sept. 2024

My slides about log files and how to discover architectural issues and analyze fail patterns in your access logs

  • Tech SEO
  • Conference
  • Logfiles
  • Slides

Blog

Read what I currently work on or what gives me inspiration
  • Posted on:  at 

    Just came from the International Search Summit in Barcelona, and like the previous year, it was a truly unique event. We started with a pre-party at Semrush HQ with a stunning view from the terrace and ended with nice conversations at the after-conference drinks.

  • Posted on:  at 

    Attending conferences is one of the best ways to stay updated on the latest trends, gain actionable insights, and connect with industry leaders. Whether you're looking to sharpen your technical SEO skills, learn the latest content strategies, or network with other experts, these SEO conferences should be on your radar in 2025

  • Posted on:  at 

    In today’s competitive SEO landscape, basic SEO monitoring is no longer enough. In my practical and data-driven session, you’ll discover how to harness the power of Google Search Console (GSC) data within BigQuery to uncover valuable insights and enhance your SEO strategy.

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